delighted skies: PSA Airlines painted smiles onto their planes, and utilized the expression “Our smiles are not only painted on” as a marketing jingle. Shutterstock

delighted skies: PSA Airlines painted smiles onto their planes, and utilized the expression “Our smiles are not only painted on” as a marketing jingle. Shutterstock Hochschild described the commodification for the laugh into the solution industry to be element of an unprecedented, formalized system for offering cheer that has been “socially engineered and completely organized […]